Ethos

Critical 23 is a small web-consulting company that specializes in helping small businesses and organizations use the web to achieve their goals. We believe that effective use of the web is a vital element in our clients' success. We help our clients use their resources to take advantage of current technology, enhancing the services they offer and opening up new opportunities for development.

Every client is different, and we approach each problem with experience and a knack for finding solutions to hard-to-solve problems. We remove clutter and simplify helping our clients focus on what really counts -- what will be effective for them.

We help our clients by planning, designing and building websites for a range of uses: publicity, communication and sales. We also provide identity design and custom photography. We have a network of new media (audio, video, flash, publicity, advertising, management) profressionals enabling us to collaborate and provide complete solutions for our clients that are both integrated and cost-effective.